“You’ve been writing about Web sites, products, services and companies you love for years and you have yet to benefit from all the sales and traffic you have helped generate. That’s about to change. With PayPerPost™ advertisers are wil...

Wow, I am SO pumped… I just learned that this past weekend’s benefit ride for Theresa was even bigger than first thought. There were 313 bikes counted at Kung Fu Tap & Taco, and the amount raised for T and her family was (are you ready for...

It’s not exactly a surprise to the copywriting world, but traditional “interrupt” marketing techniques are losing ground to “softer” engagement marketing techniques, and the switch is picking up steam. Proof can be found in a...

Special guest author: Susan Gunelius (more on Susan at the end of the post) Even a business that you operate from the comfort of your own home can benefit from a well-defined brand strategy, and despite what you might think, branding does not have to be c...