Chris Anderson, editor-in-chief at Wired and author of The Long Tail (and the blog of the same title), has issued a strong rebuke for PR types who send indiscriminate email in hopes of gaining some media attention.
They’ve gotten Anderson’s at...
Last week Chris Anderson of Wired and Long Tail fame posted a preview of his new book on free as a business model and I wrote a post summing up his argument (which I largely agree with) and calling for innovation in business models - we will all still nee...
Chris Anderson does a nice job of summarizing the rise of the "free" business model starting with the Razor/razor blade to the world of the web where he argues that all services eventually get priced at their marginal cost. And...
The current issue of Ad Age has an interesting interview with Chris Anderson sharing more insight into his to-be-published book, FREE: Why $0.00 is the Future of Business. Anderson is the editor-in-chief of Wired Magazine and his take on how,...
...17;s on Fairfax.
I particularly like this example because it shows how blogs can help support the long tail of marketing. Chris Anderson wrote about this concept in his book The Long Tail: Why the Future of Business [...]...
...17;s on Fairfax.
I particularly like this example because it shows how blogs can help support the long tail of marketing. Chris Anderson wrote about this concept in his book The Long Tail: Why the Future of Business [...]...