For those of you who think that consumers are really taking control and/or you can’t create word of mouth, then you should really check out Adam Curtis’ documentary The Century of The Self: “This series is about how those in ...

...7, asks the current Daily 'Dog survey.So far the results are:54% - Blogs and other new media will supplant mainstream media as consumers' primary information source               &...

Faith Popcorn a leading future-focused consultancy has some interesting predictions for 2007 on how they see consumers and brands evolve in the next few years. They are talking of a new identity called The New Networked Self. Take a look:...

According to R. L. Polk & Co., regardless of age, automotive consumers are being consistently more loyal to Asian automotive brands–much more than European and domestic makes. Not only that, for all automotive brands, R. L. Polk �...