I have had a difficult dilemma over the years I have been advocating Employee Evangelism.?? On the one hand, it is a great way to increase sales and visibility at no additional cost.?? On the other hand, the cost could be huge if your employees spend all ...

I have had a difficult dilemma over the years I have been advocating Employee Evangelism.  On the one hand, it is a great way to increase sales and visibility at no additional cost.  On the other hand, the cost could be huge if your employees spend all ...

[link to embedded video] The above 5 minute video is a great recap of a book by the same name and it eloquently explores the ripples that are changing the way we value, sell, consume and share media around the globe. I wanted to point out another article ...

You can’t NOT work on your personal brand. You have got one and you can never escape from it. It is “who you are” to the world. It is “your promise to the marketplace” and you are making one - whether you ...

You can’t NOT work on your personal brand. You have got one and you can never escape from it. It is “who you are” to the world. It is “your promise to the marketplace” and you are making one - whether you ...

It's a common dilemma we all have experienced. You call a company and press or say your account number into the front-end IVR (usually after navigating through a few lists of options). When you eventually reach the Customer Service Representative...

After reading The Omnivore's Dilemma, I decided that I needed to be more conscious and aware about the food I eat. One of the inspirations from the book was to eat local, not only to support community and local commerce, but also to eat more resp