Making into the mainstream is the pot of gold at the end of the Web 2.0 social media rainbow. Some like Facebook and MySpace have made it based on shear volume and old media press basically saying that they were popular. Other social media entities like T...

Spencer E. Ante writes about how Facebook will spend the $100 million in venture debt it recently raised. Answer: Facebook will buy another 50,000 servers. Even more interesting is a snapshot of the scale of server farms Google and Microsoft are using.

The more I think about the issue of redundant news coverage on the web, the more I'm both perplexed and fascinated. Read the following on Facebook's announcement of Facebook Connect -- seriously, read it all: Can Facebook Build a Better Passport...

Tonight, I created a twitter page where people can come and see what I’m doing with my blog. To be honest with you I feel very uncomfortable with social sites due to privacy issues plaguing them whether it’s coming from Facebook or Myspace. Tw...

Guilherme Zühlke O’Connor Zo’C: The Science of Web Art, Design and Development There I was at Facebook, when I received a message from Guilherme of Zo’C. “Cat” he says. “Whoooh, what a big blogroll” he says. And...

Obviously the kids didn’t like the municipal planting scheme. Can’t say we blame them most are hideous. In order to be able to get rid of this eyesore without getting put in the chokey they staged a mock water fight whilst… …The c...

There's an inverse relationship between a company's ability to communicate well and its public use of jargon. Facebook is a good example. Smart people run the company, but their communication with the world is usually pretty awful. From my vantage...

From my recent column in Adweek: "Some kid comes up with the next YouTube, Facebook or mobile platform, and most advertisers want to figure out how to market on it. Instead of designing and developing useful applications that could give...

I was just on Facebook chatting with a dear old friend from Philly days, Bud's Wharton classmate, Pedro. Here I am in Massachusetts, there he is in Peru, and yet we are typing back and forth as if no time has passed at all. In fact, 24 years have pass...

Facebook Pages have been out for several months now in an effort to create a better brand experience for both advertisers and users of this leading social network. From Facebook: Every Facebook Page is a unique experience where users can become more deepl...

Finally India’s leading social networking site orkut considered introducing apps like that of facebook and myspace. Finally the Apps are live in India from April 16th. Though social networking applications are here around for sometime, orkut was lagging...