First off, I love Christine Kane - the person and the musician. Though, truthfully, they really seem to be one and the same. Anyhow, I find Christine’s music full of witty lyrics (free song download) and tons of emotion - like she’s singing fr...

Business blog authors love writing on blogs since it’s so quick and easy. You can usually post in 20-30 minutes and be done with it. That’s a great use of your marketing time, and you provide readers with valuable content...

Back in January, Joe Pulizzi published the Junta 42 ... the top content marketing blogs on the Internet. A few months further on, Joe is announcing the updated list which includes a number of my favourites, including David Reich's My...

Back in January, Joe Pulizzi published the Junta 42 ... the top content marketing blogs on the Internet. A few months further on, Joe is announcing the updated list which includes a number of my favourites, including David Reich's My...

Here's a photo from last week's visit to Tucson, AZ where I attended Kendall Summerhawk's BAMM Workshop - Branding Authenticity for Marketing and Money. This is me with Kendall (in the middle) and my friend Evana Maggiore. Evana is the...

Admit it. At some point, in some form or another…Twitter pisses you off. I’ve been there and back. That’s from a post detailing why I think Marketing and PR people should try Twitter. Rather than cross-posting it here, I’ll build on it. People are...

...alled FeedaPalooza that’s designed to do just that. The man behind the concept of FeedaPalooza is Aaron Abber, an online marketing whiz who I’ve been getting to know. He came up [...]...

Here's a great example of a blog promoting an event: NGS 2008 Genealogical Conference Blog. This blog promotes the 2008 National Genealogical Society Conference in the States and Family History Fair by highlighting different speakers and sponsors. Not...

The future of marketing

Grassroots direct response self-advocacy? Total transparency seems to be a popular technique. Beanstalk Talk is the blogging adventure for Ad Giants, a marketing brand management solution built by advertising veterans. Adgiants.com.

Blogging Is about Relationships In this series, we’re putting context around the issues of trust and control that concern companies as they consider blogging. Marketing wants to start a blog. Product thinks they should do one. Sales says it’...

... is spent on white papers. Joe Pulizzi of Junta42 said, “Business marketers continue to invest more in their own content marketing, but knowledge of the industry or [...] SHARETHIS.addEntry( { title: "New Study: Marketers Spend Budgets on Wh...

There's an inverse relationship between a company's ability to communicate well and its public use of jargon. Facebook is a good example. Smart people run the company, but their communication with the world is usually pretty awful. From my vantage...

Keywords! The very word has gained so much importance in the past few years, in the field of online marketing. To make the work a bit easier for the keyword writers, there are many tools available nowadays. If one gets an idea of the people’s needs and ...

What We Do ... We specialize in contingency-based Manager, Director, and VP-level executive searches for online marketing and ecommerce. We are in constant contact with the Internet industry's best players, and we speak their language and offer them t...

Chris Winfield of 10e20.com published a blog post today about Twitter. It’s a great example that if you talk about those who talk, you are going to be talked about. Most marketing is common sense. Big up ten people and you will find ten people biggi...

Facebook. LinkedIn. Squidoo. MySpace. Twitter. Bebo It’s great to have so many tools available to connect to others and promote your own business. But when is enough enough? . I see an epidemic here in the marketing world. People are using not one,...

So last year The Age of Conversation was published.  This was a book that a 100 or so bloggers wrote stories about different marketing topics.  It was a great experience participating in it and all the money went to a great cause.  It looks like that t...

So last year The Age of Conversation was published.  This was a book that a 100 or so bloggers wrote stories about different marketing topics.  It was a great experience participating in it and all the money went to a great cause.  It looks like that t...

As you may have noticed, we’re in the process of moving our two WordPress blogs, What’s Innovation Got to Do with It? and PR and Marketing Mentor™ to our own company domains, respectively: http://www.CreativeSage.com and http://www.CathrynHrudicka...