TheGoodBlogs Topic: marketing

Topic of the Day (Saturday, 06 September 2008): marketing

	Did McCain's speech keep his brand promise? Just like we did last week with Barack Obama, 6 marketing pros watched John McCain's speech through a very specific lens. How did the speech support their brand? McCain had a tough act to follow. Sarah Palin's speech has shattered expectations in ...
	Did McCain's speech keep his brand promise? Just like we did last week with Barack Obama, 6 marketing pros watched John McCain's speech through a very specific lens. How did the speech support their brand? McCain had a tough act to follow. Sarah Palin's speech has shattered expectations in ...
	How far should you take email-marketing? As businesses we would like to contact as many (targeted) prospects as possible, knowing the statistics that only a small percentage will end up as one of our new paying clients. I'm highly in favour of email-marketing, as long as...
	Links for 2008-09-05 [ma.gnolia] Cory Doctorow: Macropayments micropayments don't work says Cory... interesting thesis that I sorta agree with. Saved By: Sam Harrelson \| View Details \| Give Thanks Tags: macropayments, microchunks, micropayments, online marketing, ...
	Conventions '08 Chat-up: Back with Round #2 ...colleagues from last week--a balanced panel of liberals, moderates and conservatives--have rejoined me in order to assess the (marketing) success of McCain's speech. Read our very different takes...and weigh-in with your own take right here....
	Where’s The Guy… ...e a huge mess outside the subway station, on the street corners and on the bottom of my shoes. The last TIFF, certain dickhead marketing fucks shilling the crap movie “Weirdsville” did [...]...
	Core Narratives I try to avoid any mention of politics if it isn't directly related to the arts but I have to say that the Republican National Convention going on right now is a great illustration of how marketing is the function...
	what I am doing right now... Conducting Podcast fo Beginners Marketing ClassMobile post sent by ChuckBartok using Utterz. Replies.ARTICLEURL
	Brands Are Curating Cool Sponsorships allow companies to associate themselves with brands deemed complimentary or with a better connection to a target audience. This marketing technique is an art and a science. Association by sponsorship or other means can come off ham-fisted or ...
	This Week's Links This week's marketing links from my Delicious Bookmarks: MarketingProfs Knowledge Exchange : Ethics of blogging ...
	The The Hobgoblin of Lazy Marketing and Research Minds For those who don’t click through to comments on yesterday’s post, I feel I must repeat here Ronni Bennett’s comment about the use (and misuse) of generational labels: This is a topic that irritates me at the other end of the generational divide. El...
	SMX São Paulo 2008: um erro puxa o outro, que puxa o outro… Nos dias 7 e 8 de agosto aconteceu a primeira edição do SMX (Search Marketing Expo) no Brasil, o SMX São Paulo. O SMX já aconteceu em diversos países e é um dos maiores (talvez o maior) eventos sobre o tema. Eu tive o prazer de participar da ediçã...
	Marketing to GenZ According to a recent post on KIZER and BENDER's blog, I am the parent of two GenZ kids. The oldest Generation Zers were in 1994, making them the ripe old age of 14. The youngest are yet to be born....
	LinkedIn in Plain English Looks like the marketing folks over at LinkedIn had the good wisdom to hire Lee and Sachi LeFever to make a LinkedIn video. Enjoy! I particularly like the emphasis on the idea that using LinkedIn isn’t just about building connections, but about act...
	Are You a Slave to Social Media? Facebook. LinkedIn. Squidoo. MySpace. Twitter. Bebo It’s great to have so many tools available to connect to others and promote your own business. But when is enough enough? . I see an epidemic here in the marketing world. People are using not one,...
	The Age of Conversation Part Deux So last year The Age of Conversation was published. This was a book that a 100 or so bloggers wrote stories about different marketing topics. It was a great experience participating in it and all the money went to a great cause. It looks like that t...
	The Age of Conversation Part Deux So last year The Age of Conversation was published. This was a book that a 100 or so bloggers wrote stories about different marketing topics. It was a great experience participating in it and all the money went to a great cause. It looks like that t...
	Moving in the Spirit of Open Innovation As you may have noticed, we’re in the process of moving our two WordPress blogs, What’s Innovation Got to Do with It? and PR and Marketing Mentor™ to our own company domains, respectively: http://www.CreativeSage.com and http://www.CathrynHrudicka...