Occasionally, I peruse through a number of egg-headed theses and research papers on various word of mouth subjects. In doing so, I find it interesting straddling the role of strategist/researcher and planner/practitioner that sometimes feel like an impost...

Sometimes, what you do is done as well as it can be done. It's a service that people truly love, or a product they can't live without. You're doing everything right, but it's not remarkable, at least not in the...

Sometimes, what you do is done as well as it can be done. It's a service that people truly love, or a product they can't live without. You're doing everything right, but it's not remarkable, at least not in the...

From Hugh MacLeod's twitter missives, I read something that the marketer in you should also read. Word of Mouth isn't created by marketers, it is co-created with consumers. Right on Hugh, right on.

Word-of-mouth about your dental practice is powerful because of it's credibility. Until you declare a specialty, patients can't offer effective word-of-mouth.

Andy Sernovitz, co-founder of WOMMA, CEo of GasPedal Marketing, author of Word of Mouth Marketing, and popular new media speaker/personality...is interviewed at BlogTalkRadio. Andy's always got things to say, nearly all* of them smart, to the point, r...

...t was really amazing and had some other great speakers including: Robyn Tippins from MyBlogLog & Andy Sernovitz Author of Word of Mouth Marketing. I only had about 25 minutes, but [...]...