Probably one of the most amazing and thought-provoking stunts I have ever seen. World-class violinist Joshua Bell with time-revered Stradivarius plays for 45 minutes at a busy Washington Metro. This is one of the nation's most respected musicians, win...

[2007-04-19 17:19:00]

In a stroke of syncronicity this morning I was reading Jule's blog. She wondered if she should focus on her topic and area of expertise which is the telecom industry or add some more eclectic parts of her personal life. The answer of course was both, ...

[2007-04-02 09:25:00]

About three years ago I spoke at an event in a town to the south of Cleveland. The audience was a more traditional marketing audience and they were very receptive to what I had to say...except for one guy at the side of the room. If you give presentations...

[2009-04-29 01:05:43]

What do you think of when I say the term "social media"? Do visions of Facebook pages, Twitter accounts, YouTube channels, blogs and wikis dance through your head? If you do, I think you're selling yourself short. VERY short. Social media is a fad. ...

[2009-03-18 23:57:22]

Launched is a series that I am renewing to highlight practitioners who are using social media in consumer and B2B campaigns. The goal here is to cut out the theory and rhetoric and focus on real world examples of social media in action. ** Let's cut...

[2009-03-04 13:36:54]

What is clear about Skittles.com: it has transformed into a social media portal to social platforms including Twitter, YouTube, Facebook, Flickr and Wikipedia it has caused much buzz on many of these platforms, particularly Twitter, in the last 48 hours...

[2009-03-03 17:29:36]

After a few weeks of controversy over a change in their terms of service (TOS) agreement, Facebook today has announced it has apparently learned from its mistakes and will open this process up to the users. It is hard for me to fathom why this has taken s...

[2009-02-26 18:34:13]

I am sure that if you are in an agency, on the client side or an individual in the social media space, the following question has popped up. How much time do I need to spend in social media each day? I hear this being asked in meetings, presentations a...

[2009-02-18 15:09:59]

My good friend and blogging role model Valeria Maltoni has done it again. Valeria has created a free eBook written by 12 marketers (myself included) about our execution imperatives for 2009. There are some new voices and fresh thinking inside and is absol...

[2009-01-16 11:52:22]

Are you listening, I mean really listening? Over the past month and a half, I have been running a poll in the sidebar on this blog asking people "How do you listen in social media?". I want to share the results of this poll with you as well as some observ...

[2009-01-11 22:11:45]

What's fast to build, slow to grow and needs constant attention? No, not a Chia Pet. It's social media! I've given this post a lot of thought over the past couple of months as I talk with executives and marketers who are discussing their entry...

[2009-01-08 00:37:16]

One of Twitter's core attributes that has helped propel its growth is its open nature and extensible architecture (the ability to build on it). Twitter's open API (click here to see my API for marketers video) makes it possible for developers to a...

[2008-12-15 23:24:09]

One of the most confounding issues in social media for most people/companies is finding, tracking and staying in the conversation. Backtype is a service that I've found helpful in monitoring comments that I leave, as well as reviewing comments that ot...

[2008-12-10 17:36:39]

Jessica Kim is the CEO of Shout Communications and is talking about word of mouth marketing in the Web 2.0 era. Shout is doing a large amount of business in blogger relations and building content for distribution. Key takeaways: WOM - consumers providin...

[2008-11-18 01:01:36]

Been reading over the reactions of my fellow conservatives in the wake of the election of a Left Democratic President. A few things struck me. One comment:”The Clinton’s entertained us for eight years with their hijinks and I’m sure Bar...

[2008-11-05 10:20:14]

I just saw this new report from eMarketer about the presence of brands in social media and what consumers expect from them. Of note is that 34% of people think brands should engage and interact regularly, 51% think brands should engage, but only intererac...

[2008-10-10 09:54:52]

I've said this for years, and I think every digital evangelist wakes up in cold sweats every night thinking about it. ROI in the digital space (SEM, social media, e-commerce, campaign sites, email marketing, etc.) is measurable, accurate and accountab...

[2008-10-08 23:37:01]

It seems as though everywhere I go, marketers look at me and ask about Twitter. They bring up the fact that they don't want to know "what everyone is having for breakfast" each day. So they usually ask me why I use Twitter. I've found the best ans...

[2008-10-08 23:01:42]

In I'm a Member of Marketing 2.0. Are You?, I referred to informative and practical sessions about real life marketers using social media to benefit their businesses. In other words, CMO 2.0 Conversations.Here follows what transpired during the first ...

[2008-10-08 22:16:00]

In I'm a Member of Marketing 2.0. Are You?, I referred to informative and practical sessions about real life marketers using social media to benefit their businesses. In other words, CMO 2.0 Conversations.Here follows what transpired during the first ...

[2008-10-08 22:16:00]

If you are passionate about the future of marketing, consider becoming a member of the Marketing 2.0 Group, created by Francois Gossieaux from Beeline Labs, to explore the future of marketing [and go where no marketers have gone before!]Francois is no str...

[2008-10-07 22:18:00]

If you are passionate about the future of marketing, consider becoming a member of the Marketing 2.0 Group, created by Francois Gossieaux from Beeline Labs, to explore the future of marketing [and go where no marketers have gone before!]Francois is no str...

[2008-10-07 22:18:00]